Terms of Service
1. Introduction
These Terms of Service (“Terms”) govern your access to and use of AlleyBloom, including our website, applications, and related services (collectively, the “Service”), operated by AlleyBloom, Inc. (“AlleyBloom,” “we,” “us,” or “our”). By accessing or using the Service, you agree to be bound by these Terms. If you do not agree, you may not use the Service.
Our Posting rules are part of these Terms. They say what a Collab asks a Creator to post, how long a post stays up, how posts are counted, and what an overdue post pauses. If a Business signs a written agreement with AlleyBloom, such as an order form, that agreement governs where it differs from these Terms.
2. Eligibility
You must be at least 18 years of age and capable of forming a binding contract to use the Service. If you use the Service on behalf of a business, you represent that you are authorized to bind that business to these Terms.
3. The Service
AlleyBloom operates a marketplace that enables local businesses (“Businesses”) and content creators (“Creators”) to discover one another and arrange promotional collaborations (“Collabs”). AlleyBloom provides the platform, tools, and facilitation services only. We are not a party to any Collab and do not act as an employer, agent, talent manager, or representative of any user. Each Collab constitutes a direct agreement between the participating Business and Creator.
4. Accounts
You agree to provide accurate and complete information, to keep your account credentials confidential, and to accept responsibility for all activity conducted through your account. We may suspend or terminate accounts that violate these Terms or that we reasonably believe pose a risk to the Service or its users.
5. Collabs, offers, and content
Businesses are responsible for defining the terms of each offer, including any complimentary goods or services and the agreed deliverables, such as content format and required tags, and for honoring those terms and providing a safe environment. Creators are responsible for producing and publishing the agreed content and for complying with all applicable laws and platform policies, including Federal Trade Commission guidelines on the disclosure of gifted or sponsored content. AlleyBloom does not guarantee the availability, quality, performance, or outcome of any Collab.
Every post a Creator publishes for a Collab must clearly disclose that the Creator received the offer from the Business, for example with the platform's paid-partnership label, “#ad” or “gifted.” A Business may not require a positive opinion in a post, may not ask a Creator to post a review on a consumer review site such as Google or Yelp as part of a Collab, and may not ask a Creator to leave out the disclosure.
Each post a Creator publishes for a Collab must stay public for at least 30 days after it is published. This applies to posts for Collabs approved on or after October 28, 2026. During that time the Creator may not delete it, archive it, make it private or visible only to the Creator, or remove its required tags. The disclosure stays on the post for as long as the post is public. If a post is taken down or hidden, or loses its required tags or disclosure, AlleyBloom will email the Creator. If 3 days after that email the post is not restored, meaning public with its required tags and disclosure, and the Creator has not replied with a reason, AlleyBloom may suspend the Creator's account. If the Creator replies, AlleyBloom will tell the Creator whether it accepts the reason; if it does not, and the post is not restored within 3 days after AlleyBloom says so, AlleyBloom may suspend the Creator's account. These do not count against the Creator: a post the platform removes for a reason other than the Creator breaking the platform's rules, a post the Business turned down, and a post the Business agrees in writing may come down.
6. Connected social accounts
Creators may choose to connect an Instagram or TikTok account to AlleyBloom. Connecting is optional. By connecting an account, you authorize AlleyBloom to access, on your behalf and through that platform's official interfaces, the profile information, delivered content, and performance information described in our Privacy Policy, and you authorize us to share the content you deliver for a Collab, and how it performed, with the Business that funded that Collab. You also authorize us to show the account figures our Privacy Policy lists to Businesses signed in to AlleyBloom, on your creator profile, and to a Business whose campaign you apply to, in AlleyBloom, on a review page, or in an email we send it. You represent that you own or are authorized to connect the account. You may disconnect at any time from Accounts & metrics when you edit your page, or revoke our access from within the platform itself; doing so does not withdraw content you have already delivered under a Collab. Your use of Instagram, Facebook, and TikTok remains governed by those platforms' own terms and policies, and AlleyBloom is not responsible for their availability, their decisions, or any change they make to the information they provide to us.
7. Intellectual property
As between the parties, Creators retain ownership of the content they create. A Creator grants the Business whose Collab a post was for a non-exclusive, royalty-free license to share that post, with credit to the Creator, through the share, repost, stitch, duet, or collaboration features of the platform where it was posted, plus any further license set out in the applicable offer. Any use beyond these licenses, such as in paid advertising or on a Business's website, needs the Creator's separate permission. You grant AlleyBloom a non-exclusive, worldwide, royalty-free license to host, display, reproduce, and promote Collab content and profile information in connection with operating and marketing the Service. You represent that you hold all rights necessary to grant these licenses.
8. Fees and taxes
Business plans and their prices are listed on the pricing page and shown again before you pay. Paid plans renew automatically until canceled, and AlleyBloom does not give partial refunds for unused time. You are solely responsible for any taxes arising from your use of the Service or from any Collab, including taxes on the value of bartered or complimentary goods and services. We recommend consulting a qualified tax advisor.
Unless a written agreement says otherwise, we invoice a Business monthly for the fees it incurred in the previous month, listing each completed Collab we charge for, and payment is due within 30 days of the invoice. Fees do not include taxes. If an undisputed amount is more than 15 days late, we may pause the Business's new campaigns after giving notice.
9. Acceptable use
You agree not to misrepresent your identity, audience, or engagement; harass or harm other users; post unlawful, infringing, or deceptive content; circumvent the Service to avoid fees; scrape or harvest data; or otherwise interfere with the operation or security of the Service.
10. Ratings and reviews
Ratings and reviews must reflect genuine experiences. We reserve the right to remove content that violates these Terms or applicable law.
11. Businesses: creator information
A Business may use the information we show it about Creators, including profiles, account figures, applications, posts, and reports (“Creator Data”), only to choose Creators for its campaigns and to review their results. A Business will not share Creator Data with any third party, sell or license it, use it to build or supplement any profile or database of Creators, try to identify anyone beyond what it shows, use it for advertising targeting, copy or extract it with automated tools, or put it into a third-party AI service. A Business may give Creator Data only to its own and its affiliates' employees who need it, and is responsible for them. It may state totals of the view, like and comment counts shown publicly on the posts of its own completed Collabs, without identifying any Creator.
A Business will protect Creator Data with reasonable safeguards, tell us within 72 hours after learning of any unauthorized access to it, and delete it within 30 days after its account is closed or its written agreement with us ends, or after its last Collab is completed if that is later, keeping only, for its own completed Collabs, the post links, the Creator's handle, each post's performance figures and totals calculated from them. The rest of this section continues to apply to what it keeps. A Business will not use Creator Data in a way that would put AlleyBloom in breach of TikTok's or Meta's terms, including any restriction we tell the Business about in writing. We may stop or change what Creator Data we show, at any time, when a platform changes its terms, policies, or access, when a Creator withdraws authorization, or when a change is needed to comply with a platform's terms or the law.
12. Businesses: working with Creators outside AlleyBloom
This section covers each Creator we present to a Business as an applicant to its campaign, whether or not the Business approves the Creator, for 6 months after we last presented the Creator (the “Covered Period”). It covers promotional content for the brand the campaign was for. If, within the Covered Period, the Business engages that Creator outside the Service to create promotional content for that brand, the Business pays us, for each post the Creator publishes under that engagement within the Covered Period, the lowest-volume fee per completed Collab in its written agreement with us or, if it has none, US$50. No fee is due where the Business shows that it had a documented relationship with the Creator before we presented the Creator, or that it reached the Creator through its own channels, independently of AlleyBloom and of the Creator's application. The Business keeps the records that show this and shows them to us on request.
13. Text message alerts (SMS)
AlleyBloom, Inc. sends AlleyBloom text alerts to owners of Business accounts who opt in. To opt in, open Settings › Notifications › Text message in your Business account (business.alleybloom.com/settings/notifications), enter your own mobile number, tick the consent box, which starts unchecked, and select Turn on text alerts. Only US mobile numbers can opt in. Your consent to receive texts is not a condition of using AlleyBloom.
After you opt in, we send one text to confirm. After that, we send a text when a Creator applies to one of your campaigns and a text when a Creator sends you a message. We do not send marketing texts. Message frequency varies. The number of texts depends on activity on your account. Message and data rates may apply.
Reply HELP to any text to get help, or contact us at support@alleybloom.com. Reply STOP to any text to stop all text alerts. You can also select Opt out on the same settings page.
We send the texts through Twilio, our SMS provider. Carriers are not liable for delayed or undelivered messages. Our Privacy Policy says how we use and share your mobile number.
14. Disclaimers
The Service is provided on an “as is” and “as available” basis, without warranties of any kind, whether express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted, secure, or error-free, or that any Collab will meet your expectations. We do not guarantee any number of applicants or completed Collabs, or any views, reach, engagement, foot traffic, bookings, or sales.
15. Limitation of liability
To the fullest extent permitted by law, AlleyBloom shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or for the acts or omissions of any Business or Creator. Our aggregate liability for any claim arising out of or relating to the Service shall not exceed the amounts you paid to us in the twelve months preceding the claim.
16. Indemnification
You agree to indemnify and hold harmless AlleyBloom and its officers, directors, employees, and agents from any claims, damages, liabilities, and expenses arising out of your use of the Service, your content, or your Collabs.
17. Termination
You may stop using the Service at any time. We may suspend or terminate your access for any violation of these Terms or to protect the integrity of the Service. Provisions that by their nature should survive termination will survive.
18. Governing law and venue
These Terms are governed by the laws of the State of California, without regard to its conflict-of-laws principles. Any dispute arising out of or relating to these Terms or the Service shall be brought exclusively in the state or federal courts located in Los Angeles County, California, and you consent to their jurisdiction.
19. Changes to these Terms
We may update these Terms, including the Posting rules, from time to time. We will post the revised version with an updated effective date and, where the changes are material, provide reasonable notice. Your continued use of the Service after the changes take effect constitutes acceptance.
20. Contact
For questions about these Terms, contact us at support@alleybloom.com.